The branding for the new Tarleton State University campus located in Stephenville Texas was deeply inspired by John Tarleton, an American rancher and founder of John Tarleton Agricultural College, which eventually became Tarleton State University.
By using his life’s story we carefully crafted a narrative that encompassed the school values. Using the main stair as a vertical connector of all three floors, we assigned a narrate to each level focusing on different aspects of John Tarleton’s story. Touching on his personal transformation from American Settler and Rancher, to a Businessman and Pioneer, to his later years as Founder and Philanthropist.
The bold sunset grid was inspired by John Tarleton’s travels and the iconic Texas sunsets and sunrises. The project site also became a main inspirational driver for both the interiors team and graphics.
Environmental Graphic Design services performed while working at Perkins and Will as a Branded Environments Project Designer.
Located at Stephenville, Tx
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