During my tenure at CRTKL, I had the privilege of collaborating with 7-Eleven's Corporate team, crafting conceptual experiences that brought life and creativity to stores across the nation. One highlight is the Straw installation at the 7-Eleven Deep Ellum store in Dallas, TX—a playful homage to the iconic Slurpee straw, bursting with vibrant colors that echo the brand's personality. Meanwhile, in the heart of New York City, I designed a bold Statue of Liberty installation, seamlessly blending the essence of iconic landmarks like Lady Liberty herself with the dynamic energy of Wall Street tickers, creating a striking nod to the city's unique rhythm.
The branding experience for the Brooklyn Cruise Terminal emerged from the need to address the migrant situation in New York City. In 2023, 1,000 single adult migrants were relocated to the terminal in Red Hook, a designated sanctuary city. A group of designers and I embarked on a pro bono, conceptual project to explore how design could help orient migrants in unfamiliar neighborhoods and cities.
We believed a strategic blend of signage, wayfinding, art, and mobile tech, not reliant on WiFi, could greatly improve migrant experiences. These wayfinding elements are designed to be both practical and respectful of the diverse cultures represented.
Our mural concept draws inspiration from the shapes and colors of world flags, symbolizing the blending of cultures through immigration. The vibrant design features colors that "drag" horizontally and vertically, interrupted by abrupt chromatic striations—intentionally reflecting the journey and sudden shifts immigrants often face
Work done while at CannonDesign
LinkedIn is a company built on connections. Their new Toronto office, which serves as a Canadian headquarters, is an environment of connections. One level evokes Toronto. For LinkedIn, it’s very important that each of their locations feel tied to the cities where they’re located. For the Toronto office that means looking at some of the iconic characters in Toronto’s urban fabric: The Junction, Distillery District, Allan Gardens Conservatory, Roy Thomson Hall and City Hall. These places inspire some of the shared spaces — lounges and cafes, meeting rooms and amenity spaces. Toronto’s parks —Yorkville, Trinity Bellwoods and St. James — help to knit the city’s neighborhoods together. Here too, they link the three floors together. A stair climbs around a tree-like sculpture through communal settings on each floor that use wood and biophilia to bring a feeling of nature into the workplace. The space is also about connecting LinkedIn’s people and supporting their wellness. While including a wide variety of more standard spaces to work and collaborate, like meeting rooms and lounges and cafes, LinkedIn also provides places for them to recharge and be creative, including a fitness center and music room with full recording studio. Everything within the space is connected to LinkedIn’s philosophy that they’re not successful unless their people are happy and thriving.
Work done while at CannonDesign in collaboration with Acrylicize.
ECHO Global Logistics Chicago Headquarters Phase 2. A visual story that evokes movement and speed. A narrative inspired by ECHO’s proprietary algorithm that has revolutionized the speed at which this industry moves.
Work done while at CannonDesign
An intercultural space that recognizes, appreciates, and celebrates underrepresented students’ identities and cultures sets the tone for the vision of the Intercultural Center. Program features include open collaboration spaces, conference rooms, living room, gourmet kitchen, private huddle room, and offices. Branded elements included entry portal, mission and purpose wall, student design and painted mural, historic figures, change makers wall and abstract flags backsplash design.
Work done while at CannonDesign
Concept Design for project pursuit.
The branding for the new Tarleton State University campus located in Stephenville Texas was deeply inspired by John Tarleton, an American rancher and founder of John Tarleton Agricultural College, which eventually became Tarleton State University.
By using his life’s story we carefully crafted a narrative that encompassed the school values. Using the main stair as a vertical connector of all three floors, we assigned a narrate to each level focusing on different aspects of John Tarleton’s story. Touching on his personal transformation from American Settler and Rancher, to a Businessman and Pioneer, to his later years as Founder and Philanthropist.
The bold sunset grid was inspired by John Tarleton’s travels and the iconic Texas sunsets and sunrises. The project site also became a main inspirational driver for both the interiors team and graphics.
Environmental Graphic Design services performed while working at Perkins and Will as a Branded Environments Project Designer.
Located at Stephenville, Tx
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The MET is a luxury athletic club within downtown Houston’s Allen Center, this project underwent renovations including a full submerged branded experience. Inspired in the technical aspect of sports, the graphic mural highlights word like “strike”, “windup” and “spin” and depicts diagrams of proper tennis “foot work” along with a geometric grid that is used throughout the curved wall. An installation using tennis balls was also created using a play of word where “MET” is highlighted with yellow tennis balls within the phrase “THIS IS MY ME TIME”.
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Complete cohesive workplace environmental graphic design, inspired by Camden’s Brand highlighting their values, mission and iconic hummingbird logo.
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Environmental Graphic Design for the Perkins&Will Dallas office. Linear abstractions inspired in Texas prairie lands and the notions of individual pieces creating a whole.
Abstractions for glass surfaces inspired in Old Dallas High School front elevation (for main glass behind reception desk) and design team project sketches for conference rooms glass surfaces.
People wall introduces tons of green, a further abstraction of the “green wall” Project design whole working at Perkins&Will. Collaboration with Atlanta office.
Environmental Graphic Design services performed while working at Perkins and Will as a Branded Environments Project Designer.
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Located in City Hall downtown Houston, TX. The graphics for both the timeline and the screens were inspired by the original Art Deco architecture of the building. A dimensional map of Houston was also designed as a canvas for a projection mapping installation of Houston's upcoming and current events.
Memorial Hermann Wall covering graphic, printed both on mylar (metallic) wall covering, textural and clear vinyl applications on glass.
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Environmental graphic design for Boss office and co-working inspired in Grapevine, Texas, Creating a space with inspirational quotes, early and new pioneers and railroad tracks inspired in the Grapevine Vintage Railroad.
Work done under Perkins+Will
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A two-story, 100+ foot graphic mural was carefully designed inspired by Katherine Johnson and her achievements in NASA. A supporting narrative of space exploration carries through including topics like gravity, moon landing, space exploration vehicles and more. QR codes are introduced at each narrative for further information on each topic; also used as an education tool for teachers.
Environmental Graphic Design services performed while working at Perkins and Will as a Branded Environments Project Designer.
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Tacos A Go Go Located in downtown Houston tunnels, embodies an elegant merge of the decadence of the Mexican Luchador era with a Rockabilly flare.
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Visual representation of Scenic Houston mission can be perceived in the graphic walls and pops of color. Creative Houston sky like in conference room made out of wire that connects to light fixture.
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Environmental Graphic design for 6th Floor at Gensler Houston office. Introducing Dieter Rams’s 10 Principals of Good design to only be revealed by using 3D glass. Messages come to life in this interactive wall graphic in the 6th floor elevator lobby. Linear landscapes were design for each conference room along with whimsical bathroom pictograms.
Located at Pennzoil Tower in Houston, TX
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