The branding experience for the Brooklyn Cruise Terminal emerged from the need to address the migrant situation in New York City. In 2023, 1,000 single adult migrants were relocated to the terminal in Red Hook, a designated sanctuary city. A group of designers and I embarked on a pro bono, conceptual project to explore how design could help orient migrants in unfamiliar neighborhoods and cities.
We believed a strategic blend of signage, wayfinding, art, and mobile tech, not reliant on WiFi, could greatly improve migrant experiences. These wayfinding elements are designed to be both practical and respectful of the diverse cultures represented.
Our mural concept draws inspiration from the shapes and colors of world flags, symbolizing the blending of cultures through immigration. The vibrant design features colors that "drag" horizontally and vertically, interrupted by abrupt chromatic striations—intentionally reflecting the journey and sudden shifts immigrants often face
Work done while at CannonDesign